Barbara Jacobson

Senior Project Manger, Innovative Mobility

Barbara Jacobson is Senior Project Manager, Innovative Mobility

Prior to joining CALSTART, Barbara was the Expansion Lead with Lyft. She managed the regional launch of the Bay Wheels bike share program in five cities throughout the Bay Area. In this position, she sourced talent, worked collaboratively with municipal and regional partners and solved complex operational challenges of sustainable, first/last mile transportation.

Barbara’s philosophy incorporates people’s stories, user behavior with cohesive design principles to transform cities for people to be in rather than for cars to travel through.

She worked with the team to launch the inaugural Open Streets events in Detroit and was the Programs Director for the statewide bike advocacy organization in Massachusetts, MassBike. At MassBike, she provided technical assistance to 44 communities statewide on Complete Streets infrastructure plans, conducted legislative lobbying at the state level and was a founding member of the Vision Zero Coalition.

Barbara has a MS in Regional and City Planning from Boston University and a BA in English from the University of Mississippi.