Demand Assessment of First-Mover Hybrid and Electric Truck Fleets 2012-2016

October 2012

This report highlights the key findings of CALSTART’s Demand Assessment of First-Mover Hybrid and Electric Truck Fleets. In contrast to previous studies and reports in this sector, this analysis directly measures and assesses fleet purchase intent for hybrid and electric trucks based on the stated plans of early-adopter fleet operators through 2016. The fleets represented in this demand assessment account for nearly nine out of every ten hybrid or electric trucks currently on the road. As a result, the findings, while likely conservative, are directly linked with real market demand expectations derived from the early market-maker fleets, as opposed to statistical models that attempt to forecast demand for the overall market. The benefit of this approach is that it provides a high level of correlation with real behavior among the early adopter fleets.