Nicole Ditaranto (She/Her)

Senior Marketing Manager, Trucks
WA/PST (GMT-8)

Work History

Nicole is a mission-driven marketing leader with over 12 years of experience spanning marketing, operations, and new product development. She has a proven track record leading complex projects for Fortune 500 companies while also partnering with small to medium-sized business to bring new ideas to life.

During her decade-long career at Amazon, Nicole spearheaded the conceptualization and execution of high-visibility campaigns, events, and first-iteration digital experiences that both delighted customers and drove positive business results. With a DEI certificate from Cornell University, Nicole has utilized this expertise to advise individuals and companies on building equitable and inclusive solutions that challenge the status quo.

Her commitment to social justice and systemic change, along with her lens as a queer woman, informs her approach to both business strategy and leadership. A creative force, Nicole infuses creativity and imagination into every project, from campaign strategy to video production. Beyond her corporate experience, Nicole offers coaching and mentorship opportunities to individuals, small groups, and entrepreneurs, further exemplifying her passion for personal and professional growth.

At CALSTART, Nicole leads marketing and communications for the truck sector. This includes HVIP, overseeing marketing strategy, content development, branding, and the execution of new campaigns that drive awareness and adoption of truck initiatives.

Education & Certifications

• BS in Marketing & Supply Chain Management from University of Maryland
• Diversity Equity Inclusion Certificate from Cornell University
• Wayfinder Life Coach Training from Martha Beck’s ICF Accredited Coaching Program

Work Approach

We are hard-wired for connection. This exemplifies my leadership style, how I collaborate with cross-functional teams, and general attitude towards marketing, communication, and engagement initiatives that I work on.